If you are excited about launching your next offer, and wondering how to fill your group coaching program, then you might want to consider leveraging the power of a virtual summit.
What I’m referring to is actually hosting your very own virtual summit so you can fill your groups with your perfect clients.
In this video, you will learn:
- Why hosting a virtual summit is a great program launch strategy
- What virtual summits are, and why people attend them
- How it makes marketing to groups incredibly easy
- How a virtual summit can help you build a mailing list of ideal clients
- What to do when you don’t have an audience ready to market
Why should you use a virtual summit as a program launch strategy?
The reason I love virtual summits is because it’s the best ever strategy on how to fill your group coaching program fast.
To fill a group coaching program, you need to market to groups. Makes a lot of sense, doesn’t it? And when you are creating a virtual summit, you’re essentially building a community, a group of people.
So it becomes easy for you to have a captive audience to speak to, a community of people who will then go into your group coaching program together.
What is a virtual summit and why do people attend them?
If you are not familiar with the concept of a virtual summit, let me tell you what it means.
A virtual summit is really an online event where you interview speakers on different topics on different days. You can choose to structure your summit as a multi-day, multi-speaker event.
I also like to see it as an industry event, because you want to do a virtual summit for a specific industry, a group of people, or target audience where they come together because they want to learn from their peers and people who are successful in their niche.
How to Fill Your Group Coaching Program: Why Host a Virtual Summit?
There are several strategies on how to sell a coaching program, such as webinars, and online challenges.
In my 20+ years in business, I’ve discovered that hosting your own virtual summit is the single best strategy that allows you to attract an abundance of new visibility opportunities.
When you add a virtual summit to your launch strategy, you’re able to:
1. Easily market to groups.
So you might be wondering, “How does hosting a summit help with filling a group coaching program?”
As I have mentioned before, in order to fill a group coaching program, you need to market to groups.
When you are putting together a summit, so many people hear about your summit, and they all come together. And ultimately you end up being in front of a group for five days in a row.
The beauty of hosting your summit is that you are creating a community of people who are very interested in your topic.
This makes marketing incredibly easy. And this is why a virtual summit is one of the best strategies on how to launch a coaching program.
Marketing is a lot about visibility and speaking to an audience, and a virtual summit gives you that opportunity to speak to a lot of people at once.
2. Quickly grow your mailing list.
In addition to creating a community, you’re also building a mailing list when you host your own virtual summit.
As most coaches know, in order to fill a group, you need a mailing list.
You may not need a huge mailing list, but you need a list of people that you can talk to that you can communicate with, that you can share your ideas with and then invite them to join your group program.
As a result of running a virtual summit, you will end up with a bigger mailing list.
You will either have hundreds or maybe thousands more added to your list. It’s going to help you then have an audience, and have a mailing list to market your group coaching program to.
As you can see, hosting your own virtual summit is one of the best strategies on how to fill your group coaching program fast.
3. Instantly position yourself as an authority in your niche.
You’re building rapport with an audience over the course of multiple days.
As a result, you are becoming an authority on the subject that you are doing the event on.
4. Make your group coaching program a time-sensitive offer.
Since it’s an event, you can make a time-sensitive offer, which in this case, would be your group coaching program.
Most of the sessions during your summit are actually interviews with experts, but you can also teach segments of your signature system of your own coaching program during the summit.
You can teach it live, then invite your audience to join you right in the group program.
On top of that, you can offer a special free webinar after the summit where you talk more about the subject of your group coaching program.
When you are marketing to a group of people, such as the summit community that you’re creating, they start together and they move forward together.
So that momentum that you’re creating is really, really important. It builds the energy where people want to stay connected to you and to each other and to the topic, to their goals and dreams that attracted them to your virtual summit.
Again, one of the best ways to sell a group coaching program is actually marketing to groups, which makes a virtual summit perfect because of the community you are already building and nurturing.
5. Generate a lot of buzz.
When I do my virtual summits, I actually get a lot of buzz going.
I see a lot of activity and sales, even for my other products because of all the speakers sharing the event with their audience.
They are inviting their own audience to the event, which is the beauty of virtual summits.
In fact, my last two summits in 2021 and 2022 were all about group coaching.
So I can speak with complete confidence that any time you’re wondering how to fill a group coaching program, and you don’t have a mailing list, or you don’t have an audience ready to market to…
The solution is to host your own virtual summit.
- Pick a topic that would be of interest to your ideal audience.
- Invite speakers to chime in.
- Make sure that your topic or their topics do not conflict with yours.
The only reason you should make sure there’s no overlap between your topic and your speakers’ topics, is so that you could present your program or your opportunity as a standalone, as a unique opportunity to work with you in your coaching program.
That is one of the best ways to do that because it also builds your list, not only for one program, but also for your future programs that you want to invite people to.
Design Your Virtual Summit Strategy
Now that you know how powerful summits are, it’s time to start planning your very own profitable summit.
Download your FREE step-by-step guide from Milana Leshinsky, the inventor of the telesummit (and Founder and CEO of Coaching Genie).
Virtual Summits have taken over the internet as the fastest way to build your mailing list, become a go-to expert in your niche, and put your business “on the map”. Get started today by downloading the free planner!
Milana is an entrepreneur, business strategist, and marketing mentor to coaches, authors, and speakers. She is the author of two books, “Coaching Millions” and “Simplicity Entrepreneurship”, the creator of telesummit. She is also the creator of Coaching Genie, an online platform for designing and delivering coaching programs with ease. She came from Soviet Ukraine almost three decades ago as a classical musician with zero knowledge of the business world and has since built multiple six and seven-figure businesses. Today she’s passionate about showing entrepreneurs how to use simplicity as a growth strategy. Goodbye complexity and overwhelm. Hello, simplicity, profits, and ease.